Cummings Plumbing, Heating and Air
When Cummings Plumbing, Heating and Air needed a new commercial, they took the plunge… and called Cox Creative Studios! Cummings is Southern Arizona’s leader in the HVAC category but that didn’t stop them from looking to grow awareness of their wide variety of services.
Service: Brand Awareness
Industry: Home Services
Taking the Plunge
Our statewide team dug in and went to work. We met with the Cummings team, did our creative discovery work and identified areas of opportunity. Then we went to the drawing board, writing, jingling and developing ideas to present.
Flushing out ideas
And as sure as you can count on the Cummings truck to arrive on time, we delivered a creative package featuring a catchy and easy to sing jingle plus a branding spot that highlighted the great services that continue to keep Cummings number one!
Sales Soar
But wait! There’s more! Cummings’ sales skyrocketed opening a new door allowing Cummings to fulfill a lifelong dream – to become a title sponsor for the University of Arizona athletics program. They called Cox Creative Studios to write, produce and direct their newest commercials starring head basketball coach, Sean Miller! The coach was great to work with and for Cummings, seeing their association with the U of A was a slam dunk!
Plumbing Partnership
Now Cummings has expanded to Phoenix and together with Cox Media, CCS is excited to continue providing a powerful combination making us a one-stop shop for our client’s needs.
When it comes to a plumbing success story, you know who to call…
Our Services
We're serious about helping our clients find success, but we also want the process to be fun. Building strong relationships and sharing our enthusiasm for great creative is what drives our team and is really our true super power.
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