Our client, in this case a small but mighty husband and wife media buying team, came to us looking for a new creative approach for their cosmetic surgery client who was expanding into a new market. The doctors are world class and the new market is Scottsdale, known for its affluent residents and home to many cosmetic surgery doctors. This new address would give the client a new audience so an impactful first impression was in order to get the attention of a potential new client base.
We had just presented this client with a few samples of our past work and as we always do, we shared with them the strategies that went into each creative execution. It’s important that clients understand that Cox Creative Studios is as much a marketing partner for them as a creative team. After our dog and pony show, the husband shakes his head a bit, looks up with a smile and with real curiosity asked his now-famous question.
And with that, our team rolled up its sleeves and went to work brainstorming and developed a number of concepts. When it came time to present to the doctors, our entire creative team was there to show our clients the creative force behind their campaign, that they have a team working for them. The doctors chose two concepts that we developed for them.
Today, those campaigns are still on the air and we’re honored to say they’ve won a coveted Silver Telly. But most of all, it’s the relationship we’ve built with that small but mighty media buying team that is the most rewarding thing of all.
We're serious about helping our clients find success, but we also want the process to be fun. Building strong relationships and sharing our enthusiasm for great creative is what drives our team and is really our true super power.Contact us today